Insurance Prices Seen Falling Amid Competition, Sagging Econ
12/18/2007
Morningstar.com

CHICAGO -(Dow Jones)- Prices for most types of property and casualty insurance are expected to decline in 2008 for the first time since World War II, as a weakening economy and heightened competition hold prices down everywhere except along coastal areas that are exposed to hurricanes.

A survey conducted by the Insurance Information Institute of insurance researchers and analysts estimates that overall property/casualty premiums will ease 0.3% next year. Premium growth this year is expected to be flat, according to the survey results released Monday.

According to the insurance group, the main factors behind the falling prices include government-provided reinsurance, which depresses the private market; the growing popularity of catastrophe bonds; a trend towards self-insurance; and ongoing competition among insurers, particularly in lines such as auto insurance.

Even though premium growth has slowed considerably over the last few years, insurers overall have remained profitable, and profitability should continue into 2008 with an expected overall industry combined ratio of 97.3%, according to the survey. The combined ratio represents the amount of each premium dollar collected that is spent on claims and expenses.

In recent quarters, several insurers, including auto insurer Progressive Corp. (PGR), have said they are aiming for a combined ratio of 96%, better than many insurers reported in the most recent quarter.

Donald Light, a senior analyst with research group Celent LLC, said the industry's strong performance over the last two years would probably allow many insurers to cut prices for some time before profitability became an issue. 'At some point, the return on equity will become less attractive and some capital might leave the industry, which could firm prices,' Light said in a recent interview. 'The soft market will continue until investors or even ratings agencies say this is not such a great industry anymore. That might turn the market.' In a November report, Standard and Poor's warned that intense rate competition was on the verge of squeezing profit margins for insurers, particularly for auto insurance. S&P's forecast for 2008 called for healthy insurance profitability 'as long as catastrophe losses remain normal.' Longer term, the sustainability of earnings and returns is more of a question, the agency said.

Robert U'Ren, senior vice president of Quality Planning Corp., an auto insurer research firm, said competition was a big driver of the rate decreases, and is heating up as insurers look for fresh ways to win business.

The biggest auto insurers have spearheaded the competition by aggressive marketing that encourages drivers to shop for prices more frequently. That trend may see insurers experiment with technology to make auto insurance price shopping far easier than it is today.

A big stumbling block for online auto-insurance shoppers is the tedium of filling out multiple application pages that call for detailed information on the driver's driving record, vehicles, and current policy particulars, U'Ren said.

Now, some insurers are experimenting with a system that collects consumer driving information into one database. The setup allows shoppers to enter only their name and address at an insurer Web site. The insurer would then be able to supply driving records, vehicle information and current insurance-coverage limits, and come up with an instant price quote.

He said insurers hope to encourage more drivers to shop for a new insurance policy, but the innovation could have the consequence of helping to push prices down even further.

-By

Lavonne Kuykendall, Dow Jones Newswires; 312-750-4141; lavonne.kuykendall@ dowjones.com

(END) Dow Jones Newswires 12-18-071034ET .

In this Section


Archive:

Subscribe to News and Research Reports

Enter your name and email, and we’ll let you know whenever our new research report is available.

First Name:
Last Name:
Email: