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Quality Planning has published findings from a recent study conducted to determine the influence of customer contact programs on policyholder retention. The study finds that optimized customer retention efforts can both retain more customers and lower claims — effectively contributing to an insurer’s bottom line.
QPC continues to see improved retention statistics for insurers that actively pursue “customer touch” programs using a variety of channels. Based on additional data we subsequently gathered, we conducted a more focused analysis to get a better understanding of how a well-managed rating integrity program might drive improved customer retention.